![]() |
Sniffing his finger Bond began to question his womanising ways... |
You may have seen the television advert for this particular magazine recently and it created debate in our house. We were all taken aback by the size of it, 'nearly two-feet long and weighing twenty pounds', making it a 1:8 scale model as the advert and magazine indicate. It's bloody massive! Then our concerns turned to how long it would take to construct this mammoth model. It's a weekly magazine so our thinking, given it's scale, was years. The reality wasn't far off, 85 issues, so over a year and a half! And then there's the cost, courtesy of a YouTube comment, £6.99/€8.40 x 85 issues = £594.15/€714. €714 for a model, ouch! Now I know for that price you also get a magazine, plus the enjoyment of putting the thing together and who can put a price on that...
What also struck me about this advert was that I hadn't seen ones of it's ilk for quite some time. I remember watching TV as a child and these sorts of ads were everywhere. Now admittedly I was probably watching children's programmes and therefore the adverts were targeted at that audience, but this hardly seems a child's magazine or project, it's no airfix model. I really thought these magazines had died out. I have nothing against people who are into model making, but these just seem like such a scam. Here's why:
1. The cost:
It's hard to get past the cost of these things. €714, you can buy an actual sized fully functioning car for that. Okay it's no Aston Martin but you can sit in and drive it! Sure you can argue that it's only eight quid a week and that isn't an unreasonable amount but, when you figure out the total, it should make people think twice.
2. Potential of an unfinished model:
Whatever arguments you can make for the value, or potential value, of a well put together complete model, there's damn all value in a half finished one. And to my mind this is a very real possibility given that A) over the course of the year and a half the magazine might fold or if sales are poor simply cut it's loses and stop production, B) the person purchasing the magazine might decide not to continue for whatever reason (boredom, financial reasons, etc) and C) the person might miss and issue or it might get lost in the post. Any of these circumstances leaving the owner with an incomplete, valueless piece of junk.
3. "Collectibility"
Marketeers love to pedal these things as 'collectible' and hint at value in the future but, as any idiot that bought toys from the newer trilogy of Star Wars knows, the reality is that when things are marketed as being collectible they inevitably end up not being so due to the numbers produced. Even if there's only a limited number produced, producing things to be collectible doesn't work, if anything I'd imagine it's more likely to have the opposite effect.
However, I must be missing something because clearly there's a market there, these adverts were on national television stations and in premium advertising time slots.
I donno, just makes me worry about the world...